The aesthetics of Indian outfits have always been ethereal. In fact, our traditional Indian fabrics aren’t just beautiful; they are also skin-friendly and breathable. The diverse traditional patterns and handiwork are a testament to years of love, dedication, and perseverance. Turquoise ‘the store’ is a clothing brand that embodies the essence of Indian textiles and prints. Their commitment towards rejuvenating traditional prints includes a healthy dose of sustainability. Turquoise ‘the store’ has unique and elegant pieces with naturally dyed silhouettes. They work with a group of Gujarati artisans. Their patterns are unique and one of a kind, since they carve them on a wooden block. Printing with a wooden block is a really traditional way of making clothes in India.The fabrics are woven by hand and dyed with natural pigments. Which adds to the vibrance of the pieces while being kind to the environment. They have an exclusive range of womenswear, menswear, and kidswear. The pieces have a very light yet rustic aesthetic. Their silhouettes and fresh color palettes don’t really rely on fast fashion trends. These outfits are built to stand the test of time.Their objective is to create outfits that are not just durable but also evergreen. The silhouettes of the outfits are flowy and well constructed.

Read the complete article in B&B Mag Edition 15
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