Fashion has always been futuristic. Everyone wants to try the latest trends, the newest designs, or the trendiest fabrics. The fashion industry itself is extremely fast-paced, and new trends emerge on an almost daily basis. This might sound cool, but it isn’t environmentally sustainable. In fact, the fashion industry produces tons of waste that just fills landfills. It’s a simple fact that the future might be dark if it isn’t sustainable. Maati is an Udaipurbased label that understands the significance of sustainability in fashion. Born out of Neha Kabra’s vision, Maati chooses to create pieces that are beautiful and inclusive. Their tenets are exactly the opposite those of fast fashion. They believe in a slower version of fashion—a version that’s organic and sustainable. Maati literally means the soil and soil is the foundation of everything. It Maati is an attempt to be sustainable in style. The brand is a blend of breathable fabrics, fresh designs, and remarkable tailoring. It tries to reduce waste generation in order to impact nature positively. The pieces have a very flowy vibe to them. The Summer Spring Collection 18 consists of breathable silhouettes with fine tailoring quality. Something that stands out about this collection is the fact that most of the pieces are in very summery and neutral colors. Which gives the collection a very natural aesthetic. The best part is that the fabrics are not just sustainable.

Read the complete article in B&B Mag Edition 15
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