Fashion is the armor to survive the reality of everyday life.
After being a homemaker for 20 years, Amreen Khan and Kiran Kalra came together to reinvent and find their purpose. They joined forces and launched the brand ‘ The Coveted’. The Coveted is an exclusive label and excels in daily wear and designer looks. The boutique has over 15 international brands selling out of their stores donned by the likes of Paris Hilton, Gwen Stephanie, Madonna and many more. The Coveted has also launched an in-house line that goes hand-in-hand with the international trends, quality and finish.
It aims to maintain the focus on the core of their vision and introduce trending classics and all-time wearable designs to empower women through fashion.
The Coveted hosts an annual Women Empowering Women (WEW) award ceremony celebrating all the women who are bringing a change in this society. The label has helped the community by making and distributing sanitary napkins to the women in need. And work closely with BBMP officials and nurses to provide help and essentials in slums across Bangalore.
Amreen Khan and Kiran Kalra
Website : thecoveted.in
Instagram: @the_coveted_
Facebook: @TheCoveteddress
Rangaari : Experience the beauty of Desi fashion with a splash of comfort
B&B Mag
6 months Ago | 3783 views
Emotional Marketing : How Fashion Brands Leverage Consumer Feelings
B&B Mag
10 months Ago | 4051 views
Turquoise : Sustainable Fashion Carved Out of the Lineage of Traditional Art
B&B Mag
10 months Ago | 4096 views
Aavidi : Vibrant and Minimal: Bringing out the Best of Both Worlds
B&B Mag
10 months Ago | 3742 views
Nama Stay : Making Timelessness Elegant with a Desi Twist
B&B Mag
11 months Ago | 4561 views
Maati : Celebrating the Act of Creation While Honoring Sustainability
B&B Mag
11 months Ago | 5101 views
Dinesh Malkani : Crafting a Fairytale with Glam Glitters and a Twinge of Pastels
B&B Mag
11 months Ago | 4516 views
Haute Sauce : The Juggling Act Between Fashion and Quality ft. Accessories
B&B Mag
11 months Ago | 5121 views
Miraki by Mayuri Chamaria : Timeless Adaptive Luxury Footwear for Unrivaled Style
B&B Mag
11 months Ago | 4210 views
