Khushbu Rathod: Matching Style And Class With Luxury And Comfort

Fashion
2 years Ago

Magnificent details that yell Sophistication

Khushbu Rathod Label is a Hyderabad based fashion label started by Ms. Khushbu Rathod in 2018 out of her keen interest in art and design. The definition of regal design, the label endeavours to add their own unique sense of style to traditional clothing, creating royal outfits with a contemporary modern touch.

Their newest collection Rubaiyat brings the rich heritage of the country alive in the form of contemporary high fashion fashioned with skilled Indian craftsmanship and fine textiles.

As the world becomes more and more mechanised, Khushbu Rathod Label strives to stay true to its roots by using traditional methods of hand embroidery and hand block printing in a bid to preserve the culture of the craftsmen of India. For the same reason, every year they create one collection using Ajrakh - an old aged craft, integrating tradition with contemporary modern fashion. Matching style and class with luxury and comfort, the brand concocts a true amalgamation of creativity, traditions and edginess with magnificent details which yell sophistication.