Emotional Marketing : How Fashion Brands Leverage Consumer Feelings

Fashion
2 months Ago

I n an era of ubiquitous digital advertising and branding, companies across industries understand the significance of connecting with consumers beyond just a product level. One sector that consistently stands at the forefront of this phenomenon is the fashion industry. Their success can be largely attributed to their finesse in employing emotional marketing strategies to drive consumer behavior and decision-making processes. But what is emotional marketing, more specifically, and how does it affect fashion brands successfully tap into a myriad of consumer feelings? Emotional marketing refers to the practice of triggering emotions in order to influence purchasing decisions and foster brand loyalty among consumers. Brands aim to connect with customers on a personal level by resonating with their feelings and emotional needs. Successful emotional marketing does not just sell a product; it sells a feeling, an experience that comes with owning and using that product.

Read the complete article in B&B Mag Edition 15
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https://www.magzter.com/IN/F-Square-Media/Brands-&-Bloggers-Mag/Business/

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