Pure Cult was founded by Roopa Hariharan, who is a champion of causes like sustainable living, quality education for all, and animal rights. Her values are also reflected in her brand, Pure Cult, which makes the joy of cleaning sustainable. Everyone likes to take care of their homes and make them look pretty, and cleaning is an essential part of that. The cleaning supplies we use might not be the safest option for our bodies and well-being. The typical phenyls that are present on the market contain carbolic acid, caustic soda, and whatnot. They are less than ideal in a home with pets or children. Pure Cult has found a way to make safe cleaning supplies that are also sustainable for the environment. In the current scenario, low immunity has almost become the norm. It is very important to create solutions where something as basic as cleaning does not cause any harm to health. Cult offers a wide array of cleaning supplies, which range from laundry care products, dish and kitchen cleaners, surface cleaners, and reusable paper towels. On their website (www. purecult.in), they have a proper description of ingredients that have been used in the making of cleaning supplies.

Read the complete article in B&B Mag Edition 15
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