Meet Elitty, India’s first teen makeup brand, founded by Vailina Tulsani and Pranali Janbandhu. Elitty is all about celebrating the glorious existence of teenagers. It aims to be a confidante, a mirror, a friend, and a safe space for teenagers to express their beauty. The brand offers relevant choices and gives teenagers a sense of ownership in picking their own makeup products. Elitty supports teenagers as they navigate their way through life, helping them define their relationship with makeup. Their makeup products such as colour-pop eyeliners, high-shine lip glosses, quirky nail paints, customised gift boxes, and teen beauty kits are specifically designed for teen-skin — they are friendly, fun, and approved by parents.They are made using rare ingredients like Witch Hazel Amla, Avocado Oil, and Vitamin E. Elitty is a teen beauty brand created and owned by a group of girlfriends, former teenagers themselves, and an incredibly talented team of women.
Read the complete article in B&B Mag Edition 14
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