A luxury beauty brand with strong moral values and ethics, providing top of the line products while empowering women.
As every new idea comes from a place of necessity, only a true entrepreneur can find the right tools and opportunities to build something valuable to suffuse the absence. When a full-time Corporate Lawyer, Eesha Bhatia could not find any promising product that truly claimed to be “Natural”, “Herbal” or “Organic” without the presence of gimmicky chemical ingredients, she started her own research about natural ingredients. She started using natural botanicals like Reetha and Shikakai, but it led to her hair feeling dry and skin lacking moisture. After trying a lot of different routines, practices, and global fads, Eesha finally decided to pave her own path. She started making her own shampoo which worked amazingly, and then collaborated with a cosmetic expert to decode international formulas and find natural alternatives.
Read the complete article in B&B Mag Edition 10
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