India is a kaleidoscope of diverse textiles and colour palettes.Rangaari,a home-grownwomen’s clothing brand,embraces this with spirit and presents it with a killer combination of comfort and affordability.The chic women’s apparel brand was born out of the vision of Niharika Agarwal.She aimed to create quality clothing that was easy on the eyes, skin,and pockets.With sleek and evergreen silhouettes perfect for the Indian heat. From aesthetic cotton suits, kurta sets,and kaftans that look straight out of a Pinterest board to sleek and elegant loungewear sets,co-ord sets, tunics, and dresses,they have something for everyone.Rangaari intends to build a legacy where qualitydoesn’t suffer the brunt of affordable prices. Speaking of pricing,the prices of their collections start at rs800 and range up to rs3000, which is affordability at its peak.After all,who doesn’t enjoy some guilt-free shopping! Don’t get fooled by their affordable prices; they’re not a fashion brand that mindlessly mass-produces their pieces.The Pilibhit- based brand produces a low volume of clothing that is stitched in-house.They don’t contribute to the ongoing high-wastage problem created by fast- fashion brands. In fact, they have a really creative way to deal with the Katran (leftover fabric), which is converted into scrunchies and fabric buttons. A lot of times people might assume thatsustainability cannot be used to create value, but Indian brands like Rangaari really show it doesn’t take a lot to turn sustainability into real-time value.Rangaari is a testament to the immense potential of home-grown fashion brands.The brand honours its roots while aiming for the sky. Their affordable prices do not imply a compromise in quality. From their design choices to their fabrics, everything is truly made for the modern Indian woman.

Niharika Agarwal - Founder, Rangaari

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