Nama Stay is local fashion business that has placed itself as the front-runner in Indian embroidery and craftwork. This exclusive label not only appreciates our traditional Indian textiles but it also highlights inclusivity and sustenance, which are benchmarks in contemporary fashion industry. Central to Nama Stay is a deep appreciation of Indian embroidery and fabrics. By displaying different types of embroidery from different regions of India, the brand brings ancient crafts into a modern world of fashion designs. Every item in their collection speaks about rich cultural heritage as well as skilled touch of hands that turns these ideas into reality. One major part of Shop Nama Stay’s vision is its commitment and support to artisans within India. The company ensures that traditional skills are retained through employing more than 1,500 craftsmen who earn from their work. More than economic stability, such assistance creates a feeling of unity and pride among those artisans partaking in making unique products for the brand. In many cases, the market is characterised by a restricted range of sizes but Nama Stay distinguishes itself through its commitment to inclusivity. The company offers clothes in all sizes imaginable so that any individual with any body type can wear their exquisite designs. This is not just about marketing; it reflects their deep respect for different body types and the belief that fashion should be enjoyed by everyone and not only a select few.

Read the complete article in B&B Mag Edition 15
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