Fun, colorful and pleasant clothing line for kids to put their best foot forward.
We often find a kidswear section under the umbrella of a fashion brand, but clothing brands dedicated to dress up our little children fashionably is still a rare sight. Especially luxury kidswear brands making fashionable yet comfortable clothing with great detail and care, can be hard to find.
Fjäril is a bespoke luxury brand for children's wear. Nikita Bhargav, the founder is an alumna from the Pearl Academy, Delhi. She has worked in the fashion industry for a few years as a designer cum stylist and that is how she gained knowledge about the fashion industry. She always felt that there is a lack of brands dedicated to kidswear, especially in Northeast India. She decided to foray into a niche premium market of kidswear following the experience. The label, now ships nationally and internationally through their Instagram account, @fjaril.shop
Read the complete article in B&B Mag Edition 9
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