“I realized that in terms of baby clothes, our only options were either cotton or other synthetic materials. While the former was not soft enough for our babies’ sensitive skin, the latter had challenges with breathability.” Divya Chopra, Founder, The Plush Club

The Plush Club was conceptualised with the belief that babies are the greatest gift life has to offer. Their ideology is to do complete justice to this special gift, which is to create and provide the best products for your baby’s development – supreme in terms of every facet and feature. With this aim, they have started their journey with baby clothes, as that is the one thing that your baby’s skin is always in touch with. In this journey to design the baby clothes, there were primarily three things they focused on - Texture, Design and Style. Baby skin is generally 1/4th the thinness of adult skin, making them more sensitive and prone to skin problems and hence the fabric must be ultra-soft and breathable. It was then they realized that there needs to be something between the two fabrics – combining softness and breathability – which is when they discovered the Bamboo fabric. This fabric is made specially keeping in mind baby’s sensitive skin and it is as soft and light as a feather. It is carefully made avoiding any treatment with chemicals that contribute to skin irritation. They are big believers of making a difference through design and have made it the mission of The Plush Club to re-invent baby essentials without compromising on style and comfort.

Read the complete article in B&B Mag Edition 11
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